Make wine now for children’s parties!

Mason's wine essence was non-alcoholic. But even so, it seems a bit odd that it was marketed as a children's drink.

I can't find a description of what, specifically, it was. Although, by the name, I'm assuming it was wine that had been reduced by slow boiling to a syrup. By then adding water to the syrup, one could make a non-alcoholic wine.

Circa 1900 - via Advertising Archives



T.P.'s Weekly - Dec 22, 1905

     Posted By: Alex - Fri Mar 12, 2021
     Category: Inebriation and Intoxicants | Advertising | Children | 1900s





Comments
So, basically, it's Kool-Aid with four times the sugar? It may be non-alcoholic, but I think I'd prefer drunk kids over a room full of the little demons on a hellish sugar rush.

Posted by Phideaux on 03/12/21 at 12:52 PM
You might make a low alcohol drink by reducing wine, but it won't be non- alcoholic. "The alcohol cooks out" is a myth that's been conveniently passed along after somebody made it up. Alcohol and water form something called an azeotrope, and they can't be separated by heat alone.
It's also a great Scrabble word.
Posted by Virtual in Carnate on 03/12/21 at 12:55 PM
Those children do look a little young for it, but fake wine for children is not uncommon. Especially fake bubbly 'round New Year's, so the children kan raise a glass with their parents. (It's usually carbonated apple juice, and almost as unpleasant as real Champers.)

If you ask me, it's wiser to let older children join their parents in a glass of pseudo- or even low-alcoholic drinks every now and then, so that they can learn how to drink responsibly, than to pretend that it is the very devil until they're 18 (or even 21!) and then let them loose to develop a binge-drinking habit without any guidance.
Posted by Richard Bos on 03/13/21 at 07:41 AM
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