Seven Warning Signals of Cancer

Nice photo. Though the connection between Sophia Loren and warning signals of cancer completely escapes me.

The ad ran in magazines and newspapers in 1967 and '68, such as here: Broadcasting - Dec 2, 1968.

     Posted By: Alex - Sat Dec 03, 2016
     Category: Advertising | 1960s

I'll go with breast cancer awareness. Watching Sophia Loren makes you want to touch boobs? Good, because touching boobs is a good way to prevent breast cancer. For women, touch your boobs frequently. For men or lesbians, touch your spouse's boobs frequently. Also, remind the woman in your life to touch her boobs frequently; watch her do it, you know, to make sure she is safe from breast cancer. For bachelors, buy a "I like boobs" bracelet and try to make yourself a girlfriend at cancer awareness rallies.
Posted by Yudith on 12/03/16 at 11:35 AM
Or it could just be an attention grabber. About the same time, I had a history professor who would often walk into a lecture hall full of hundreds of noisy students, pick up the microphone, and loudly say "Sex!" Without pausing, he'd continue, saying, "Now that I've got your attention, today we will learn about..." He never failed to instantly get the attention of of his students.
Posted by Fritz G on 12/04/16 at 07:10 AM
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