Stimorol, chewing gum for the rich

Stimorol was a Danish brand of chewing gum. When its maker brought it to the U.S. in 1982, they decided to go for snob appeal and marketed it as the "chewing gum for the rich." Even though, as far as I know, in Denmark it was just a chewing gum for regular folks.

I agree with the columnist below. Chewing gum just doesn't work as a status symbol.

New Yorker - May 10, 1982



Clarion Ledger - Sep 29, 1982

     Posted By: Alex - Mon May 07, 2018
     Category: Food | 1980s





Comments
Was? Try is.
Posted by F.U.D. on 05/07/18 at 06:20 AM
"With a name like Painful Rectal Itch, it has to be good!"

(Old Saturday Night Live skit reference.)
Posted by KDP on 05/07/18 at 02:24 PM
Still sold in the Netherlands, as well, and just as ordinary as it is in Denmark (or Sweden). It must be the Stella of chewing gums.
Posted by Richard Bos on 05/13/18 at 01:37 PM
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