What does music taste like?

Science marches onward! Japanese company Nomura Open Innovation LAB has invented a machine that can translate music into blended juice drinks. It analyzes the music to determine the mix of emotions it represents. It then translates these emotions into juices, with sweet flavors representing happiness, sour as excitement, bitter as sad, etc.

The company promises that one day their machine will translate music into alcoholic drinks as well. More info: wcpo.com

     Posted By: Alex - Tue Jul 25, 2017
     Category: Food | Music

Their next step should be to make a machine that can take an existing drink, analyze it, and play back the music that would have created it.
Posted by Fritz G on 07/25/17 at 08:21 AM
I doubt I would like their taste in music.
Posted by Virtual on 07/25/17 at 11:07 AM
The title made me think that this would be about synaesthesia, a crossover of the senses in the brain.

I have a couple of suggestions about what music genres taste like: Country tastes like rotgut bourbon, heavy metal tastes like beer and vomit, classical tastes like pretentious red wine, jazz tastes like a whiskey.
Posted by KDP on 07/25/17 at 02:20 PM
There's music-reactive lights, with frequencies assigned colors, brightness according to volume.

Maybe, in a similar manner, they should assign a flavor to each note of the scale and freeze them into disks, different thicknesses representing quarter-notes, full-notes, etc.. Then stack them in a glass (first note on top), and the person can sip the song. As long as they drink at the rate at which the disks melt, there'd be little blending.

(In the movie "What a Way to Go" (1964), an artist builds machines that paint according to the music input. Personally, I thought the Beethoven painting didn't look anything like the movement, but since I'm neither a painter nor a musician, what do I know?)

Posted by Phideaux on 07/25/17 at 04:39 PM
Phideaux, my parents took us kids to the drive-in movies in 1965 so they could see that movie. I hadn't thought of it in years. I do remember Dick Van Dyke playing the over-driven businessman as probably the funniest of the dead husbands. "Hop, hop, hop to Hoppers!"
Posted by KDP on 07/26/17 at 12:53 PM
KDP -- Its definitely a movie of its time -- could only be made in the 60s.

It was one of the first DVDs I ever bought (didn't actually select it: DVDs were still expensive, so when I saw a bundle of six classic movies for the price of one new one, I had to get it)(it was maybe six months later I bought a DVD player).

I like it well enough ("Lush Budget Productions" always brings a laugh), but I've always felt the casting was off. Would have preferred Dick Van Dyke as the artist, Paul Newman as Crawley (Hopper's rival), and anyone else but Mitchum and Martin for the other roles.
Posted by Phideaux on 07/26/17 at 02:19 PM
As a confirmed lover of tea, dark chocolate, and (real!) Pilsener, I don't agree that bitter equals sad. In fact, an overdose of sweetness makes me cynical.

Then again, considering my outlook on life...
Posted by Richard Bos on 07/27/17 at 12:06 PM
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