Battleship - the gender role edition

Milton Bradley debuted the board game Battleship in 1967, and the illustration on the box of that first edition has become somewhat notorious because it shows a father and son playing the game while the mother and daughter in the background do the dishes.

That choice of scene wasn't any kind of accident. The game was deliberately marketed as a "father and son game." The phrase was constantly repeated in early advertisements for the game. The whole idea of "father and son games" has now, of course, disappeared from board games.



The Akron Beacon Journal - Nov 30, 1969

Posted By: Alex - Sun Jun 25, 2017
Category: Games, Gender, 1960s





Comments
The back of dad's chair was cleverly positioned so we can't see mom is barefoot.
Posted by Virtual in Carnate on 06/25/17 at 09:33 AM
Barefoot and pregnant, but she seems to be less than 3 months so.

I used to play this with my daughters. Is that against the rules?
Posted by ges on 06/25/17 at 10:58 AM
The parents are defiantly high on amphetamines, and why is dad holding the battleship like a joint? BTW another Bob Dobbs appearance.
Posted by Jack Straw in Half a mile from Tucson on 06/25/17 at 11:01 PM
My father-and-son game used to be chess...
Posted by Richard Bos in The Netherlands on 06/29/17 at 02:22 PM
Wasn't this posted on this site years ago?
Posted by Madd Maxx on 07/01/17 at 09:37 PM
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