The Cellophane Wedding

Back in the 1930s, the Jockey underwear company got the idea of showing off their products by having their models wear cellophane and staging a "cellophane wedding." The first picture seems to be a trial run of this stunt, in which the company created outfits that were only half cellophane.

But in 1938, they staged a wedding with full cellophane outfits at the National Association of Retail Clothiers and Furnishers convention. The story goes that a picture of this event subsequently ran in Life magazine, by which means it then came to the attention of Adolf Hitler, who used it as an opportunity to fulminate against America's moral decline.

Sources: Kickshaw Productions, Kenosha News

     Posted By: Alex - Thu Apr 23, 2015
     Category: 1930s | Weddings

It's the dude's bib & bow that just set the whole outfit off.

Hitler was incensed? Too late, he'd done got a free shot!
Posted by Expat47 in Athens, Greece on 04/23/15 at 12:20 PM
Way to much clothing on the lady underneath.
Posted by BrokeDad in Midwest US on 04/23/15 at 05:03 PM
Underwear was steel belted like tires back then.
Posted by Patty in Ohio, USA on 04/23/15 at 06:55 PM
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