What is the mystery of the "Erectorscope?" Does it have anything to do with erections? No!

This product comes from the Gilbert folks who made Erector construction toys.

If you look here, you'll see an accompanying booklet printed in the old-fashioned 2-color 3-D system. It seems the Erectorscope was nothing more than the cardboard blue/red glasses to view the advertised Gilbert products.

No wonder the kid in the ad is turned away from the customer. It's as bad a scam as X-ray Spex.
     Posted By: Paul - Sat Aug 27, 2011
     Category: Toys | 1930s

Yea, but you got a catalog too!
Posted by Expat47 in Athens, Greece on 08/27/11 at 01:53 PM

The glasses were a "come along" or a "door opener". I used the same tactics when selling Watkins Products and even life insurance. Offer something for free but need to come in to get at it.

Retailer's today still use the tactic. Watch your super market's "specials". They'll offer one or a small range of items at a discounted price knowing that you'll pick-up something else while your there so as not to waste the trip.
Posted by Expat47 in Athens, Greece on 08/27/11 at 01:57 PM
Well, it was only a scam in the sense that the ad promised a free elephant, and you got a free mouse instead.
Posted by Paul on 08/27/11 at 02:01 PM
All that stuff they had in the back of those comic books was basically junk. It was more about capturing a kid's imagination, and a bit of their money too.
Posted by Patty in Ohio, USA on 08/27/11 at 02:26 PM
Damn capitalists!
Posted by Expat47 in Athens, Greece on 08/28/11 at 12:34 AM
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