Hedgehog-Flavored Crisps

Text from Charles Kelly's column in the Arizona Republic (Nov 17, 2006):

In 1981, Philip Lewis, a public-house owner in Wales, decided to carry the practice [of adding flavorings to potato chips] to its absurd extreme. As a joke, he yielded to the requests of some customers at this Welshpool establishment, The Vaults, and began to sell what he said were hedgehog-flavored crisps.

All Lewis did was to toss a few herbs and some pork fat into a batch of crisps and call the new flavor hedgehog. Because few of his customers had ever dined on hedgehog, they were happy to accept the new taste sensation as being reasonably accurate.

At this point, the members of the local county council moved to squelch this unconscionable fraud upon consumers. Authorities analyzed the crisps, found no trace of hedgehog, and warned Lewis he was engaging in false advertising.

Lewis tossed the ball to chemists at Wolverhamptom Polytechnic, who went to work to find something that tasted enough like hedgehog to satisfy the council members. A settlement was ultimately reached after Lewis interviewed some customers who had actually eaten hedgehogs.

"We have some old Gypsies in Welshpool who used to eat baked hedgehogs, and they have told me the flavor is somewhere between veal and pork," Lewis explained at the time.

Thereafter, Lewis managed to have the flavor approximately reproduced. He billed the new crisps as "hedgehog flavor" rather than "hedgehog flavored" and business boomed.

Images from: Do You Remember?

     Posted By: Alex - Sat Mar 21, 2020

How about Snake Crisps? That could help Save The Snakessss... in China, and with the new meat grown in laboratory, they could do the crisps with real snake, and bake the Hedgehog crisps with real hedgehog too!
Posted by Yudith on 03/21/20 at 08:40 AM
Chuck Kelly died in February of 2006. Are you sure of date of column?
Posted by Barry S Patterson on 03/21/20 at 01:30 PM
In the U.K. Walkers had Cajun Squirrel potato chips.

Posted by crc on 03/21/20 at 05:30 PM
The way I read the package label the product is made by Hedgehog Brand and they are flavored crisps. Personally, I wouldn't assume they are supposed to taste like a hedgehog, but then there are many people who would assume that. The world is becoming stupider by the hour. You just know that someone took the package label literally and complained.
Posted by KDP on 03/21/20 at 05:39 PM
KDP: no. This is meant to be taken literally, but not seriously. Yes, they're supposed to be "hedgehog flavoured". Yes also, everyone in England knows it's meant as a joke. This was, after all, not marketed in the USA.
Posted by Richard Bos on 03/22/20 at 12:38 PM

Rules for posting: 1) No spam. 2) Don't be a jerk.