Beer For Her

A Czech brewer has introduced Aurosa, a "beer for her":

Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity. Women have been disregarded in the beer industry but owing to determination and faith in herself, Aurosa is set to redefine the perception of beer.

How exactly does one transform a beer into a "beer for her"? Apparently you put it into a pink-hued bottle and charge more for it.

This isn't the first attempt to make a beer specifically for women. Back in 2011, there was Chick Beer.

More info:
     Posted By: Alex - Sun Jul 23, 2017
     Category: Gender | Women | Alcohol

The bottle looks like it would be handy for clubbing a guy over the head.
Posted by Virtual on 07/23/17 at 11:26 AM
So, what would be the proper retronym for a "beer for him"? He-brew?
Posted by Joshua Zev Levin, Ph.D. on 07/23/17 at 01:06 PM
It will be interesting to see if this is successful...
Posted by Brian on 07/24/17 at 12:00 AM
Joshua, there is a line of Jewish-themed beers called He'Brew. It's put out by Shmaltz Brewing.
Posted by ges on 07/25/17 at 12:31 AM
For the last time, guys; women earn less and want better quality products. The way to make a product "for women" is to put it in a smaller bottle and sell it cheaper!
Posted by Yudith on 07/27/17 at 05:29 AM
Contra: it's pretentious and sexist.
Pro: it's Czech beer.

On balance, I'd drink it, and I'm not their intended customer. Though I'd have preferred it to be a Pilsner. From Plzen.

Yudith: So do the Jerries. That's why they get Wasserbombe. You pay for quality, or you ingest the opposite.
Posted by Richard Bos on 07/27/17 at 10:58 AM
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