Da-Dum… Da-Dum… Da-Dum

Researchers at UC San Diego (my grad school alma mater) have published research documenting that the "ominous background music that often accompanies shark footage" can cause people to view sharks in a negative light, whereas the same footage set to "uplifting background music" doesn't have this effect.

They note that their study is the first "to demonstrate empirically that the connotative attributes of background music accompanying shark footage affect viewers’ attitudes toward sharks."
     Posted By: Alex - Wed Aug 17, 2016
     Category: Animals | Fish | Documentaries

Posted by Frank on 08/17/16 at 10:49 AM
Ask movie people about musical scores use to emotionally charge the audience. They have already put a bunch of money into researching what effect the sound track has on people. Or, you know, just common sense.
Posted by Patty in Ohio, USA on 08/17/16 at 12:06 PM
No Grant funding in asking someone else for their research results.
Posted by Steve E. on 08/17/16 at 02:01 PM
Posted by Patty in Ohio, USA on 08/17/16 at 02:24 PM
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