Entombed in ice

February 1968 — In Eatontown, New Jersey, the chance to see bikini-clad model Pam Craig be "entombed" inside a 5000-pound block of ice for 48 hours drew a massive crowd, mostly of high school boys. The event was a stunt to promote Washington's Birthday sales at a mall. During her entombment, Craig lay inside a plexiglass coffin, supposedly having been prepared for the ordeal by a "post-hypnotic suggestion" that prevented her from feeling cold, hunger, or thirst. Spectators viewed her through a small "window" chiseled in the ice.

The crowd was far larger than anticipated, and when the start of the event was temporarily delayed, young men surged forward toward the stage, shouting "Fraud" and "We want to see the broad." They had to be dispersed by the police.

However, the entombment eventually commenced, and 48 hours later Craig re-emerged, seemingly none the worse for her icy ordeal.

Asbury Park Press - Feb 18, 1968

Asbury Park Press - Feb 23, 1968

     Posted By: Alex - Mon Jul 01, 2013
     Category: 1960s


She was one cold hearted woman!

Posted by Expat47 in Athens, Greece on 07/01/13 at 10:57 AM
I like how this was part of the Washington (Birth)Day sales. A great tradition carries on from the time of the founding of the nation.
Posted by KDP on 07/01/13 at 11:08 AM
I'm sure there was the same insulation effect like building a snow shelter or igloo (article says sealed with 500lbs of snow ice). As long as she stayed out of direct contact with the ice she was probably just fine.
Posted by BrokeDad in Midwest US on 07/01/13 at 02:30 PM
I think BD is right, it did say the ice was lined with plastic.
Posted by Patty in Ohio, USA on 07/01/13 at 10:07 PM
I just read a report that said lowering body temperature makes 'light' fat cells burn more fat to produce heat.
They are working on a way to turn this into a weight loss program.
It's a shame it didn't seem to work for her.
Posted by tadchem on 07/03/13 at 02:02 PM
Commenting is not available in this channel entry.