Femineered!

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Now this is how you encourage young girls to study engineering: by showing them refrigerators! I think it's time we brought back this neologism. "The Army Corps of Femineers!" Can you imagine the uniforms? Who wouldn't want to belong?
     Posted By: Paul - Mon May 04, 2015
     Category: Domestic | Appliances | 1950s | Women





Comments
Paul are you getting in touch with your feminine side or just cruisin' for a bruisin'?
Posted by Expat47 in Athens, Greece on 05/04/15 at 09:23 AM
IH made appliances?! Who knew??
Sexism was imbeded in society then. You've come a long way baby wasn't just a tagline.
Posted by Patty in Ohio, USA on 05/04/15 at 09:36 AM
Of course a woman had to be an engineer at that time. She could learn mine engineering while chipping out the ice from the freezer!
Posted by KDP on 05/04/15 at 04:36 PM
This reminded me of that famous college fight song, which starts: "I'm a Ramblin' Wreck from Georgia Tech, and a hell of an femineer..."
Posted by Fritz G on 05/05/15 at 03:53 PM
I just recently read about that ad campaign in a book called "Truck: A Love Story" by Michael Perry. It's a good read, the International Harvester stuff aside.
Posted by venomlash on 05/05/15 at 05:18 PM









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