License Plates for Strollers

Back in 2006, Jill Starishevsky started a business selling license plates for strollers. The idea was that when your nanny was out with the baby in the stroller, people could anonymously report on her behavior (whether good or bad) via the website,, listed on the plate. So kinda like those "How's my driving?" signs on the back of trucks.

Her site is no longer active. It lasted until 2009, and has now been replaced by a spam site. But the original site is preserved on the Web Archive.

I see two problems with her business plan. First, her customer base was limited to people with nannies. And second, I don't think the purpose of the license plate would have been evident to your average member of the public. screenshot

     Posted By: Alex - Fri May 06, 2016
     Category: Signage | Babies and Toddlers

Throw in a good dose of NY apathy and viola! nothing happens.
Posted by Expat47 in Athens, Greece on 05/06/16 at 01:25 PM
Apparently there wasn't enough snob appeal to sell the product.
Posted by KDP on 05/06/16 at 02:23 PM
I've always wanted to call a "how's my driving" number an report that the person I witnessed was a virtuoso at parallel parking and should be promoted to CEO.
Posted by crc on 05/06/16 at 02:48 PM
The writer of the Daily News article, Lenore Skenazy, is known for the free range kids philosophy.
Posted by Fritz G on 05/07/16 at 07:53 AM
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