Open Concept Bar

The Open Concept bar, recently opened in St. Louis, Missouri, doesn’t sell drinks. Instead, it sells time. Buy an hour’s worth of time at the bar, and you can drink as much as you want in that hour. The price is $10/hour for basic drinks, $20/hour for premium ones.

Sounds like a bargain! But how does the bar plan to make money? Well, it turns out there actually are some limits to how much alcohol they'll serve you. From St. Louis magazine:

Anyone who’s ever attended a wedding might be wondering how you keep an open-bar concept from getting out of control. Butler says he’s put a few safety measures in place. When patrons book their time at Open Concept, they create a profile and are assigned a confirmation code, which is used to place drink orders at the bar. Bartenders will only serve one drink per person at a time, and a proprietary point-of-sale system will track consumption. Butler says the system will scan driver’s licenses and use a patron’s height and weight to assign a number of drinks per hour to keep the bar in compliance with legal limits.

In other words, you can't actually have all you can drink in an hour. But what's the limit? It seems like they're being coy about that. I'm guessing it's about two drinks per hour. So, in essence, you're pre-paying for two drinks.

     Posted By: Alex - Wed Oct 09, 2019
     Category: Inebriation and Intoxicants | Restaurants | Alcohol

I will not comment on the other drinks on the menu but the deal for a beer drinker is actually terrible. The $10 an hour allows only Bud/Bud Light (no thank you!). The $20 an hour allows 3 other beers and if the limits you mentioned are even 3 beers you are being ripped off. This deal is set so that cannot lose and offers drinkers no advantages (although it could be a nice place). The limited choices also means they are saving money on sourcing and restocking beer.
Posted by Floormaster Squeeze on 10/09/19 at 08:29 AM
HA, HA! Let's see if they are still in business after a year.
Posted by KDP on 10/09/19 at 03:44 PM
According to this: I can have four shots of 80 proof in an hour and still legally drive (not professionally/commercially (chauffeur, bus driver, trucker, etc.) but as a private individual). Then I'd have to nurse the next two over an hour and a half.

If they're going for the "stop for one or two after work" crowd, they might do well because people will think it moderates their spending. Also, keep in mind it's St. Louis -- most of the population thinks Bud makes the world go 'round. To them, 'top shelf' is where they keep the Christmas decorations.
Posted by Phideaux on 10/09/19 at 06:24 PM
This place will be overrun by tall guys, fat guys and tall fat guys in no time.
Posted by Yudith on 10/10/19 at 06:41 AM
Reminds me of the "all you can eat" scam/lie at Luther's Restaurant.
Posted by Virtual in Carnate on 10/11/19 at 08:49 AM
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