Bearded Boy Scouts

A few months ago, the Boy Scouts of America launched a new ad campaign featuring bearded boy scouts. I don't think anyone has yet figured out what the campaign is supposed to mean, or why it's supposed to make boys want to be boy scouts. (links:, offbeatearth)

     Posted By: Alex - Sat Feb 18, 2012
     Category: Advertising

It's supposed to make you into a real mountain man with a craggy bearded jaw and eyes of chipped granite.
Posted by venomlash on 02/18/12 at 08:18 PM
Actually the camp is downstream from an old abandoned chemical factory. You should see the ones that they wouldn't show pictures of.
Posted by Baughbe on 02/18/12 at 09:12 PM
"Boy Scouts teaches boys to be men." ?? Who knows. My husband is an Eagle Scout. He is always prepared! :cheese:
Posted by Patty in Ohio, USA on 02/18/12 at 09:24 PM
What a STUPID ad campaign! So much for the clean cut image the BSA has worked decades to cultivate!I blame ogilvy-mather their creative department must have their heads up their asses to come up with this! But then again somebody at BSA had to approve it! :roll:
Posted by Tyrusguy on 02/18/12 at 10:19 PM
The Soggy Bottom Boys want you!
Posted by Expat47 in Athens, Greece on 02/18/12 at 11:42 PM
I got it! "Be one with the wild" They look like mountain men. That's got to be it.
Posted by Patty in Ohio, USA on 02/19/12 at 04:57 AM
If they'd put fake boobs on girl scouts, there'd be all kinds of outcry about pedophilia. Nitwits.
Posted by TheCannyScot in Atlanta, GA on 02/19/12 at 10:16 AM
I like it. Beards are pretty taboo these days, what with the complete and total sissification of both genders. Remember when a woman could survive a slap in the mouth without permanent mental and emotional scarring? Or a boy would get bullied at school, and somehow, find a way to not go home and kill himself over it?
Posted by BHicks on 02/19/12 at 01:58 PM
@BHicks are you suggesting that violence against women and school bullying are GOOD things? your use of the word "sissification" implies that you are! ❓
Posted by Tyrusguy on 02/19/12 at 02:44 PM
I'm suggesting that their survivable things. Kids are, have always been, and will always be cruel. Being overly sensitive to it (to the point of suicide) is disadvantageous to the victim.

I'll backtrack on the slap in the mouth thing if we can agree that ideals of equality require violence against men to be taken equally seriously.
Posted by BHicks on 02/19/12 at 09:49 PM
@BHicks Violence against ANYONE should be taken seriously! In the case of children it should be punished even if the perpetrators are other children! Then maybe we can break the cycle of violence that our society seems to be trapped in.
Posted by Tyrusguy on 02/20/12 at 12:07 AM
Indeed. sorry for getting off-topic
Posted by BHicks on 02/20/12 at 06:27 AM
@BHicks: Hang in there... we don't always agree and sometimes we don't fully understand what each other are driving at but we slug it out just the same.

@Tyrusguy: I get what he's saying. It's not the violence he's in favor of but the over reaction of the victims in today's society. Some kid gets a super wedgie and either
a) he has to undergo years of physiotherapy to get over it
b) he runs home, commits suicide and it makes national news
c) the perpetrator gets expelled from 5th grade altogether
d) everybody, including the nun that assisted in the perpetrator's birth, gets named in a multi-million dollar law suit.

Unrestricted tort law, namby-pamby judges, our insatiable NEED for 24/7/365 news, and the lack of personal responsibility, among other things are driving this phenomenon.

Back in "the day" if you got a wedgie you either learned to live with it, kicked some a$$ or got even some other way. What you didn't do was run home and tell Mommy!
Posted by Expat47 in Athens, Greece on 02/20/12 at 07:25 AM
@BHicks Thanks, No need to say sorry though, we ALL go off topic on this site! That is part of what makes it so fun. It's just that your first Comment touched on two topics that always get a strong reaction from me. I was bullied in school, Till I went through a dramatic growth spurt! the memory of how it felt to be held down and beaten stays with me to this day. It's the reason that I usually side with the underdog! It can be hard to pick up on someones tone at times, I'm sorry if that was the case here.

@Expat47 I grew up "back in the day" when our society accepted even condoned MANY things that it does not now. Things like segregation, spousal abuse, drunk driving, "queer bashing", school bullying,and others too numerous to name! Speaking as a member of the rat race it can be uncomfortable when society moves your cheese, but that is how things change and hopefully, get better!
Posted by Tyrusguy on 02/20/12 at 12:33 PM
I wrote a rather long response to this topic and it disappeared when I hit submit. 😠 Suffice it to say I was made fun of and picked on all through school. This included cruel remarks when I returned to school after daddy died. Two class mates in two years (10th & 11th grades) committed suicide. (one for sure, pills, the other suspected , fell or jumped?) I considered it myself a time or two because my self esteem was very low and the names and remarks became so hurtful. My point being, we hear about it more now, but it has always happened. I do not pretend to know what to do about it, but I know how it feels to be that hurt and depressed by the cruelty of others. I wish we were kinder to each other as a species, but that is not gonna happen any time soon.
Posted by Patty in Ohio, USA on 02/20/12 at 12:43 PM
BTW I can take a slap just fine, but I would not advise taking a nap afterwards! (hubby is NOT like that, he is a big teddy bear.)
Posted by Patty in Ohio, USA on 02/20/12 at 12:47 PM
Speaking of equal opportunity spouse battering, google "Kenya husband battering."
Posted by ges on 02/20/12 at 01:02 PM

I was thinking about writing a response to tyrusguy and then read yours and mostly agreed with it.

Having said that, if parents respected others, then there kids would be more likely to respect others and bullying would be greatly reduced. Then violence against men and women would be reduced - it would be a great non-vicious cycle. But then, that would require people to think about others before thinking of themselves.

That ain't happenin' in this system.

But a nice thought don't you think?
Posted by Terry on 02/21/12 at 05:01 PM
So, how about they should have done the ad campaign during Mo'vember? 😊
Posted by Rhi on 02/21/12 at 05:07 PM
Thanks for the support to pursue controversial topics. I Just realized that neither of the controversies I mentioned had to do with Bearded Boy Scouts! I try not to run around stirring up trouble for its own sake...
Posted by BHicks on 02/22/12 at 09:33 AM
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