Between 1948 and 1954, Bond Clothes operated a massive sign on the east side block of Broadway between 44th and 45th streets in New York's Times Square. The sign had nearly 2 miles of neon and included two 7-story-tall nude figures, a man and a woman, as bookends. Between the nude figures, there was a 27-foot-high (8.2 m) and 132-foot-wide (40 m) waterfall with 50,000 gallons of recirculated water. Beneath the waterfall was a 278-foot-long (85 m) zipper sign with scrolling messages. The Bond zipper was made up of more than 20,000 light bulbs. Above the waterfall was a digital clock with the wording "Every Hour 3,490 People Buy at Bond." Some of the sign remained in place to advertise the Bond Stores location until the stores closure in 1977.
Category: Beauty, Ugliness and Other Aesthetic Issues | Signage | 1940s | 1950s