Bond Clothing Sign, NYC

Between 1948 and 1954, Bond Clothes operated a massive sign on the east side block of Broadway between 44th and 45th streets in New York's Times Square. The sign had nearly 2 miles of neon and included two 7-story-tall nude figures, a man and a woman, as bookends. Between the nude figures, there was a 27-foot-high (8.2 m) and 132-foot-wide (40 m) waterfall with 50,000 gallons of recirculated water. Beneath the waterfall was a 278-foot-long (85 m) zipper sign with scrolling messages. The Bond zipper was made up of more than 20,000 light bulbs. Above the waterfall was a digital clock with the wording "Every Hour 3,490 People Buy at Bond."[7] Some of the sign remained in place to advertise the Bond Stores location until the stores closure in 1977.