Bond Clothing Sign, NYC



The Wikipedia entry tells us:

Between 1948 and 1954, Bond Clothes operated a massive sign on the east side block of Broadway between 44th and 45th streets in New York's Times Square. The sign had nearly 2 miles of neon and included two 7-story-tall nude figures, a man and a woman, as bookends. Between the nude figures, there was a 27-foot-high (8.2 m) and 132-foot-wide (40 m) waterfall with 50,000 gallons of recirculated water. Beneath the waterfall was a 278-foot-long (85 m) zipper sign with scrolling messages. The Bond zipper was made up of more than 20,000 light bulbs. Above the waterfall was a digital clock with the wording "Every Hour 3,490 People Buy at Bond."[7] Some of the sign remained in place to advertise the Bond Stores location until the stores closure in 1977.

     Posted By: Paul - Mon Sep 28, 2015
     Category: Beauty, Ugliness and Other Aesthetic Issues | Signage | 1940s | 1950s

Come big or stay at home!
Posted by Expat47 in Athens, Greece on 09/28/15 at 10:35 AM
Interesting that men wear clothes, but women wear apparel.
Posted by RobK on 09/28/15 at 11:14 AM
Both men and women wear both, the difference lies in the how much they cost. Apparel is generally more expensive than clothes.
BTW That's one big ass sign!
Posted by Patty in Ohio, USA on 09/29/15 at 06:18 PM
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