Chore your way to fitness

In 1972, Sears, Roebuck & Co. commissioned fitness expert Nicholas Kounovsky to devise exercises that could be done by housewives while vacuuming. He came up with the "Chore Your Way to Fitness" program. He wrote, "Your vacuum cleaner becomes a portable gym, and you can help tone up lazy muscles as you do your routine cleaning chores."

It sounds like this program was outlined in a pamphlet of some kind. But unfortunately I haven't been able to find a copy of this pamphlet anywhere.

The general concept reminds me of an earlier post from way back in 2012 — Jayne Mansfield's tips on exercising with a broomstick.

The Vidette Messenger - Dec 11, 1972

The San Mateo Times - Sep 27, 1972

The Joy of Feeling Fit, by Nicholas Kounovsky

Posted By: Alex - Fri Feb 10, 2017
Category: Exercise and Fitness, 1970s

Watching a woman vacuum is one of life's simple pleasures.
Posted by RobK on 02/10/17 at 10:28 AM
I remember a long discussion related to a letter sent in to Ann Landers (or maybe it was "Dear Abby"?) advice column from a woman who claimed she did housework in her birthday suit. No pictures were involved, as one might expect today, but it did cause ones imagination to do some work.
Posted by KDP in Madill, OK on 02/10/17 at 11:43 AM
I suggest playing "Ride of the Valkyries" very loud on the stereo, too. The carpet should be extra-clean afterward.
Posted by Virtual in Carnate on 02/11/17 at 11:17 AM
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