Category:
1970s

Every body needs milk

In 1969, the dairy industry launched an advertising campaign with the slogan, "Every body needs milk."

In Oregon, the marketing team decided to conduct an experiment to find out whether showing more skin on a billboard would attract more attention. To do this, they created two different versions of an image. Both showed an attractive young woman lying down, feeding milk to a kitten. But in one version she was wearing slacks and a long-sleeved blouse. In the other, she was wearing a bikini.

It took me a lot of searching, and I wasn't able to find very good-quality copies, but I believe these are the two different billboard scenes:

Source: Flickr



Minneapolis Star - Feb 20, 1970



So, did one billboard attract more attention than the other? The marketers surveyed 231 teenagers and concluded that there was "no indication that the amount of clothing made any difference in the awareness."

Salem Capital Journal - May 6, 1970



That was their conclusion, but I'm not sure I believe them, because the rest of the marketing campaign focused heavily on bikini-clad models. Two examples below.





They even made it possible to buy the bikini-themed images as a poster and towel. Which suggests the bikini billboards did attract more attention.

Oakland Tribune - May 24, 1970



The Capital Journal - June 3, 1970

Posted By: Alex - Thu Aug 22, 2019 - Comments (4)
Category: Advertising, 1970s, Billboards

Youngster got high on hamburgers

A strange affliction to suffer from.

The Alexandria Town Talk - Jan 14, 1976

Posted By: Alex - Mon Aug 12, 2019 - Comments (2)
Category: Food, Health, 1970s

Water Walk Cancelled

The laws of physics weren't going to stop him, but a bullet in the leg did.

Failed attempts to walk on water definitely are a recurring theme in weird news. See also: When Yogi Rao failed to walk on water

The Shreveport Times - May 22, 1972


Posted By: Alex - Wed Aug 07, 2019 - Comments (0)
Category: Frauds, Cons and Scams, Religion, 1970s

Underwater Escape Toddler

1972: By the age of two, Annie Laurie Alexander had mastered the art of escaping from ropes binding her hands and feet, while underwater.

I suspect that letting a two-year-old do this nowadays might earn the parents a visit from protective services.

Source: Life magazine (Jan 21, 1972)







Posted By: Alex - Tue Aug 06, 2019 - Comments (0)
Category: Swimming, Snorkeling, and Diving, Babies and Toddlers, 1970s

Unauthorized Dwellings 10

Squatting AND pirate radio! A winning combo!



Source (where the text is bigger).

Posted By: Paul - Mon Jul 29, 2019 - Comments (1)
Category: Radio, Unauthorized Dwellings, Bohemians, Beatniks, Hippies and Slackers, 1970s, United Kingdom

The Devil Wants You Fat

A scriptural approach to a trim and attractive body… working with the Lord, you’ll harness the POWER of your body’s own computer system to make you eat the kinds of foods you should and in the right amounts.

For more details of Lovett's devil-fighting diet regimen, you can borrow and read his 1977 book online for free via archive.org.



Posted By: Alex - Thu Jul 18, 2019 - Comments (0)
Category: Religion, 1970s, Dieting and Weight Loss

Delta House

The short-lived TV series inspired by Animal House. From Wikipedia:

Because of television Standards and Practices, most of the raunchy humor, sexual references, and foul language featured in Animal House didn't survive the transition to TV. As a result, Delta House suffered in comparison. That it aired during the so-called "family hour" (8:00 PM on Saturday nights) led to even more watering down...
Delta House initially did well in the ratings. However, executive producers Matty Simmons and Ivan Reitman's constant fights with ABC over content led the network to cancel the show after 13 episodes.

You can find most of the episodes on YouTube, including the first one:

Posted By: Alex - Wed Jul 17, 2019 - Comments (0)
Category: Television, 1970s

Follies of the Madmen #435

Is it just me, or is the notion of an army of clones on the make for a lone gal a creepy thing?







Source.

Posted By: Paul - Tue Jul 16, 2019 - Comments (0)
Category: Ambiguity, Uncertainty and Deliberate Obscurity, Business, Advertising, Crowds, Groups, Mobs and Other Mass Movements, Dreams and Nightmares, Fashion, Sports, 1970s

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Who We Are
Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction books such as Elephants on Acid.

Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

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