Category:
1970s

Elephant Bells

A creation of the 1970s. The next level beyond bell-bottoms.



Tampa Bay Times - Oct 15, 1972

Posted By: Alex - Mon Apr 19, 2021 - Comments (2)
Category: Fashion, 1970s

10-Four, Good Buddy Board Game

Did any fad ever evaporate as quickly as CB radio?



Learn details here.

Posted By: Paul - Sat Apr 10, 2021 - Comments (3)
Category: Fads, Games, Motor Vehicles, Technology, 1970s

Christina Gregg, “Sex Exercise”



Just one cut from the whole album, as seen here at Discogs.

A little clip of our instructress.

Posted By: Paul - Tue Apr 06, 2021 - Comments (1)
Category: Exercise and Fitness, Movies, Sexuality, 1970s

Combined Clothes Hanger and Radio

It's fairly common to use metal clothes hangers to extend the range of a radio's antenna. So John Jerome Spina had the idea of combining the radio and clothes hanger into one. The metal of the hanger would serve as the antenna. He was granted a patent for this invention in 1978.

I'm not sure he thought through what would then happen if you hung something on the hanger, such as a coat.

Posted By: Alex - Sun Mar 28, 2021 - Comments (1)
Category: Inventions, Radio, Technology, 1970s

Bic Disposable Pantyhose

1976: The Bic Pen Corp. decided to branch out into the women's underwear market by introducing a line of disposable pantyhose. The thinking was that their company was already known for making disposable pens and lighters. So why not disposable pantyhose as well? Plus, they figured that female secretaries would be keen to order pantyhose together with other office supplies.

The Rotarian - May 1976



This is now considered to be a classic marketing failure. Matt Haig writes in his book Brand Failures:

When the Bic brand applied its name to women's underwear, consisting of a line of 'disposable pantyhose', they were unable to attract customers. Okay, so the disposability element was still there. But that was about it. Consumers were unable to see any link between Bic's other products and underwear, because of course there was no link.

The main problem was that the company insisted on using the Bic name. As marketing writer Al Ries has observed, using the same name in unrelated categories can create difficulties. "If you have a powerful perception for one class of product, it becomes almost impossible to extend that perception to a different class," he argues.

The company apparently didn't learn much from this failed product, because in 1989 it introduced Bic Perfume, which is considered to be another classic business blunder.

Chicago Tribune - Apr 3, 1976

Posted By: Alex - Thu Mar 18, 2021 - Comments (3)
Category: Business, Products, Underwear, 1970s

A Family Circus Christmas

I was going to save this for Christmas 2021, but then realized I should not deprive anyone of immediate viewing of this masterpiece.



The IMDB page.

Posted By: Paul - Sun Mar 07, 2021 - Comments (3)
Category: Family, Fey, Twee, Whimsical, Naive and Sadsack, Holidays, Ineptness, Crudity, Talentlessness, Kitsch, and Bad Art, Newspapers, Cartoons, 1970s

Fly Cheryl

An infamous ad campaign created by Forest William Free for National Airlines. Info from the Hudson River Valley Institute:

In 1970 he ran an ad for Silva Thins Cigarettes that read “Cigarettes are like girls, the best ones are thin and rich”. The National Organization for Women was outraged and started a boycott of the brand in response. In an equally controversial move, Free published an ad in 1971 for National Airlines that read “I’m Cheryl – Fly Me”, with an attractive young stewardess pictured. The National Organization for Women was once again up in arms over a Free creation and picketed outside his office in retaliation. Despite the protests National saw a huge increase in sales and decided to keep Free on the account. So, in 1972 he published more ads of the same theme, including another one with ‘Cheryl’, which now read “Millions of people flew me last year.” Despite their mixed reviews, Free’s ads proved effective in reaching the target and in attracting the nation’s attention.







Posted By: Alex - Wed Mar 03, 2021 - Comments (3)
Category: Innuendo, Double Entendres, Symbolism, Nudge-Nudge-Wink-Wink and Subliminal Messages, Advertising, 1970s

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Who We Are
Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

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