"Bevo" was the name of a non-alcoholic "near beer" produced by the Anheuser-Busch brewery in Saint Louis. Introduced in 1916 as the national debate over Prohibition threatened the company's welfare, the drink was extremely popular through the 1920s. Over 50 million cases were sold annually in fifty countries. Anheuser-Busch named the new drink "Bevo" as a play on the term "pivo," the Bohemian word for beer.
Posted By: Paul - Wed Jun 14, 2023 -
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Category: Replacements, Substitutes, Alternatives and Knock-offs, Advertising, Twentieth Century, Alcohol
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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1. Contact Us |