The use of chlorine gas to cure the common cold was suggested by observations that men who worked in chlorine plants to manufacture the noxious gas during the war were remarkably free of colds and flu. The same was true of soldiers on the front lines exposed to the pungent, biting fumes of chlorine, compared with those in the rear. A hundred years earlier, physicians had noted that people who worked and lived in the vicinity of bleaching establishments had fewer respiratory infections than others.

Chlorine was thought to act as a kind of thorn-in-the-flesh therapy. Vedder (dubbed "the chemical warrior" by Time magazine) proposed that "the irritant action of chlorine stimulates the flow of secretion and cleanses the mucous surfaces," resulting in "productive coughing and blowing of the nose." Through its oxidizing action, the gas was also thought to rid the body of toxins and fuel the activity of white blood cells useful in the attack against offending microbes.

Practically overnight, chlorine therapy became a popular treatment for victims of colds, bronchitis, and whooping cough... For the general public, there was Chlorine Respirine, 50 treatments for $0.50 in a handy collapsible tube, each dose purported to "knock a cold in three hours."

“Previous cure has ben hampered by the inability to get directly at the germs in these darkened passages, but in the new invention the curative rays are played directly onto the germs, being transmitted through a smal rod of the marvelous substance known as fused quartz.

“Fused quartz transmits ultra violent or invisible light without loss, whereas ordinary window glass shuts out ultra violent light which is the curative agent in sunshine.

“In the Curay Light aplicator,” Boerrsteler continued, “we have produced a source of radient energy closely approximating concentrated sunlight in the upper altitude, with an equivalent ultra violent content. Though it is a potent germ killer, it is harmless to the cels of the body.

Everybody will know you have a cold if you don this gadget. That's just what it's for, says inventor Helmi Harie of Great Neck, Long Island, N.Y. Harie says the converted heating pad will bake your cold away. He displayed it at the first International Gadget Show in New York City.
-Wausau Daily Herald (Apr 20, 1957)

We believe that when flu season comes around, you should be able to get sick on your terms. We’re not about chemicals or prescription drugs here at Væv. We believe using a tissue that carries a human sneeze is safer than needles or pills. This isn’t like any tissue you’ve used before, but we love using them, and you will too.

the temperature in the nose normally is around 91 degrees, making it an ideal breeding ground for the rhinoviruses, he said. Lake contends that this is where his idea has merit. By clamping the nose for up to an hour, the temperature inside rises to around 98 degrees and the cold never gets a chance to take root.

Sudden temporary chilling of the big toes almost immediately brings about a lowering of the normal body temperature within the nose because, they said, the big toes and the nose are nervous system "reflectors" of one another in their response to external stress. And this nasal temperature-lowering—along with humidity-lowering—"dries up the nostrils," thereby "curing" the cold, they said.