Category:
Innuendo, Double Entendres, Symbolism, Nudge-Nudge-Wink-Wink and Subliminal Messages

Follies of the Madmen #580

"Take some advice from the Professor of Love."

Posted By: Paul - Mon Nov 06, 2023 - Comments (0)
Category: Hygiene, Innuendo, Double Entendres, Symbolism, Nudge-Nudge-Wink-Wink and Subliminal Messages, Advertising, 1970s

Spermy

Multiple copies for sale at Abebooks.

"Published by The Marine Historical Association, Inc., Mystic, CT, 1950. A brief introduction to whales."



Thanks to Richard Bleiler.

Posted By: Paul - Tue Sep 12, 2023 - Comments (2)
Category: Innuendo, Double Entendres, Symbolism, Nudge-Nudge-Wink-Wink and Subliminal Messages, Nature, Oceans and Maritime Pursuits, Books, Reader Recommendation

The Hidden Meaning of the Golden Arches

Text from The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers (1995) by Thomas Hine:

The pioneer in studying people's emotional response to packages was the marketing psychologist Louis Cheskin, who began his research in the 1930s. He was long associated with the Color Research Institute and he was later immortalized by Vance Packard as the most articulate and engaging of his hidden persuaders. His seminal experiment on packaging involved placing an identical product in two different packages, one identified with circles on the outside, the other with triangles. He didn't ask his subjects to say anything about the packages. He wanted to know which product they preferred and why. He found that 80 percent of his subjects preferred the product in the box with the circles over the one with the triangles. The reason they gave was that the box with the circles was a higher-quality product than the box with the triangles — even though the contents were identical.

"I had difficulty believing the results after the first 200," Cheskin wrote later, "but after 1000, I had to accept that many of the consumers transferred sensations from the circles on a carton cover ... to the contents of the container."

...

Cheskin found that a circle or an oval has the most positive association, but alone, each lacks personality. The circle or oval must somehow be inflected with some other symbolic form or identification. Thus, Tide's concentric circles are played against bold lettering, and the oval of the Amoco logo is bisected by a torch and filled with the company's name. With most packages, the rounded shape is not expressed quite so literally. But images of completeness, receptiveness, and enclosure — feminine forms — provide the underlying theme for a majority of packages. Cheskin worked with McDonald's at the time it was about to abandon arches as architectural elements of its outlets. He advised that the memory of the arches be kept in the form of the M in "McDonald's." His case was based, he said, on research that showed that "the arches had Freudian applications to the subconscious mind of the consumer and were great assets in marketing McDonald's food." In other words, Cheskin said, the arches are "mother McDonald's breasts, a useful association if you're replacing homemade food."

Posted By: Alex - Tue Jun 06, 2023 - Comments (4)
Category: Innuendo, Double Entendres, Symbolism, Nudge-Nudge-Wink-Wink and Subliminal Messages, Advertising

How To Keep Your Husband Happy



Alas, you will listen in vain for anything risque.



Posted By: Paul - Sat Apr 22, 2023 - Comments (1)
Category: Exercise and Fitness, Innuendo, Double Entendres, Symbolism, Nudge-Nudge-Wink-Wink and Subliminal Messages, Television, Husbands, 1960s

“I get all excited” by Joyce Drake

From her 1983 album, Joyce.

Given the devotional purpose of the album, the song title seems out of place. And for this reason, it became her most famous song.

Joyce Drake died in 2021. Her obituary at the Sealy News.

More info: discogs.com





Posted By: Alex - Wed Mar 29, 2023 - Comments (1)
Category: Innuendo, Double Entendres, Symbolism, Nudge-Nudge-Wink-Wink and Subliminal Messages, Music

Bounty Candybar Ad

Most erotic candybar ad ever?

Posted By: Paul - Tue Mar 14, 2023 - Comments (6)
Category: Innuendo, Double Entendres, Symbolism, Nudge-Nudge-Wink-Wink and Subliminal Messages, Advertising, Candy, 1980s

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