Advertising Age ran a photo of "Miss Electric Bedding" in its Nov 10, 1952 issue. But it didn't give her name.
Advertising Age - Nov 10, 1952
A month later, reports appeared in a number of newspapers stating that actress Viveca Lindfors had declined to be crowned "Miss Electric Bedding."
Daily Mirror - Dec 16, 1952
I'm not sure if that's Viveca Lindfors in the
Advertising Age photo, but it definitely could be. I'm leaning towards thinking it is. And if it is, it's confusing why it was reported that she declined to be Miss Electric Bedding. After all, there she is.
My best guess: the
Advertising Age photo shows her modeling as Miss Electric Bedding for the Chicago Electric Association. The later news report says she refused an offer from the New York Electric Assn. So she must have done the electric bedding modeling gig in Chicago, but then declined to do it elsewhere.
Viveca Lindfors - image source: wikipedia
In the summer of 1945, the Cleveland Health Museum put a statue of "Norma" on display. Norma was said to be the "norm or average American woman of 18 to 20 years of age." Accompanying her was a statue of Normman, her equally average brother. The two statues had been sculpted by Abram Belskie, based on data gathered by Dr. Robert L. Dickinson.
The statues were celebrated at the time but seem like oddities now because a) their idea of 'average' didn't include any minorities, and b) they seem to represent a mid-20th-century obsession with being average or normal.
As the saying goes, the real weirdos are those who think they're normal.
Natural History magazine - June 1945
More details from
The End of Average: How We Succeed in a World that Values Sameness by Todd Rose:
The Cleveland Plain Dealer announced on its front page a contest co-sponsored with the Cleveland Health Museum and in association with the Academy of Medicine of Cleveland, the School of Medicine and the Cleveland Board of Education. Winners of the contest would get $100, $50 and $25 war bonds, and 10 additional lucky women would get $10 worth of war stamps. The contest? To submit body dimensions that most closely matched the typical woman, "Norma," as represented by a statue on display at the Cleveland Health Museum. . .
In addition to displaying the sculpture, the Cleveland Health Museum began selling miniature reproductions of Norma, promoting her as the "Ideal Girl," launching a Norma craze. A notable physical anthropologist argued that Norma's physique was "a kind of perfection of bodily form," artists proclaimed her beauty an "excellent standard" and physical education instructors used her as a model for how young women should look, suggesting exercise based on a student's deviation from the ideal. A preacher even gave a sermon on her presumably normal religious beliefs. By the time the craze had peaked, Norma was featured in Time magazine, in newspaper cartoons, and on an episode of a CBS documentary series, This American Look, where her dimensions were read aloud so the audience could find out if they, too, had a normal body.
On Nov. 23, 1945, the Plain Dealer announced its winner, a slim brunette theatre cashier named Martha Skidmore. The newspaper reported that Skidmore liked to dance, swim and bowl — in other words, that her tastes were as pleasingly normal as her figure, which was held up as the paragon of the female form.
Martha Skidmore, "Norma" Contest Winner. Cleveland Plain Dealer - Sep 23, 1945
Read about this beauty queen title here, with lots more pictures.
What's great though is the local titles of the individual beauty queens competing for the overall title. Nothing evokes femininity like "Winnipeg Blue Bomber" or "Calgary Stampeder."
CANADA - NOVEMBER 25: In training: Entrants in the Miss Grey Cup contest worked out at the Toronto Women's Club yesterday. Left to right are Miss B.C. Lion Debbie Kushner; Miss Calgary Stampeder Sherri Brooks; Miss Hamilton Tiger Cat Angie Balogh; Miss Montreal Concorde Lynda Mercier; Miss Winnipeg Blue Bomber Kim Walls; Miss Saskatchewan Roughrider Leslie McNaughton; Miss Toronto Argonaut Suzanne Housego and Miss Edmonton Eskimo Betty Jandewerth.
In the 1950s there was a brief effort to make rabbit meat a more mainstream part of the American diet. In 1957, this led to the crowning of "Miss Frozen Rabbit Meat," whose job it was to convince housewives to buy more frozen rabbit meat.
I know it's possible to get rabbit meat in specialty butcher shops and markets here in the U.S., but I've never seen it in an American supermarket. So the effort to make it more mainstream evidently fizzled.
More info:
Lola Mason's imdb page
Related Post:
Recipes for Cooking Domestic Rabbit Meat
Daily Telegraph - Oct 26, 1957
Longview Daily News - Mar 31, 1958
Below, part of the marketing campaign to get Americans to eat more rabbit.
How many times have you said to yourself, or perhaps out loud, "I wish there were some new meat animal"?
Baltimore Evening Sun - July 18, 1957
As far as I can tell, the term "stacked job" (as it was used in 1960s-era computing) was roughly equivalent to what today would be called
'batch processing'. It was a stack of jobs (or programs) to be run by the computer.
When the Northern Arizona University Data Processing Club came up with the idea of awarding a young woman the title of "Miss Stacked Job," they admitted, "We didn't know how many, if any, girls would want the title." They ended up with ten contestants. Kathe Kline was the winner.