Perhaps Anheuser-Busch could reintroduce this beverage to bolster their flagging sales.

"Bevo" was the name of a non-alcoholic "near beer" produced by the Anheuser-Busch brewery in Saint Louis. Introduced in 1916 as the national debate over Prohibition threatened the company's welfare, the drink was extremely popular through the 1920s. Over 50 million cases were sold annually in fifty countries. Anheuser-Busch named the new drink "Bevo" as a play on the term "pivo," the Bohemian word for beer.

The Wikipedia page.

An article about a Bevo incident in Texas.

     Posted By: Paul - Wed Jun 14, 2023
     Category: Replacements, Substitutes, Alternatives and Knock-offs | Advertising | Twentieth Century | Alcohol


Posted by John on 06/14/23 at 01:32 PM
"They'll be talkin' about Bevo, talkin' about Cubebs, talkin' about tailor-mades like cigarette /fiends/! And braggin' all about how they're gonna cover up a tell-tale breath with Sen-Sen..."
Posted by Marco McClean on 06/15/23 at 01:39 AM
The version I found is a bit different:

They're tryin' out Bevo, tryin' out cubebs,
Tryin' out Tailor Mades like cigarette fiends!
And braggin' all about
How they're gonna cover up a tell-tale breath with Sen-Sen.

If you're wondering about cubebs (a kind of pepper), I found this: Cubebs were frequently used in the form of cigarettes for asthma, chronic pharyngitis and hay fever. Edgar Rice Burroughs, being fond of smoking cubeb cigarettes, humorously stated that if he had not smoked so many cubebs, there might never have been Tarzan. "Marshall's Prepared Cubeb Cigarettes" was a popular brand with enough sales to still be made during World War Two. Sometimes Marijuana users claimed that smoking Marijuana is no more harmful than smoking cubeb.
Posted by ges on 06/15/23 at 02:01 PM
"One fine night they'll leave the pool hall, headin' for the dance at the armory. Libertine men, scarlet women, and ragtime shameless music that'll grab your son, your daughter in the arms of the jungle animal instinct-- /mass 'steria!/ Friends, the idle brain is the devil's playground..."

I love the article about the bovine Bevo. Thanks.
Posted by Marco McClean on 06/15/23 at 08:33 PM
I've said this before... the spacing and punctuation in this advertisement offend me. Who TF puts no space between "employes.Electrically", and then two ems between "operated. Capacity"!?

Also, for Cthulhu's sake, have someone spell-check your advertisement! It's spelt "employees", not "employes".

2/10 on the advertisement alone, would never risk drinking.
Posted by Richard Bos on 06/17/23 at 08:40 AM
It's not "the most perfect industrial equipment in the world" unless it's directly driven from a water wheel.
Posted by Virtual in Carnate on 06/17/23 at 12:05 PM
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