Cigarettes for mermaids

Why did the guy take cigarettes with him while scuba diving? And what exactly does the mermaid do with the cigarettes? Use them as jewelry?

House Beautiful - May 1956

     Posted By: Alex - Mon Mar 13, 2023
     Category: Advertising | Smoking and Tobacco | 1950s

Grampappy was under the sea and guess who he sees, Taylor Swift wearing a dress from the Emmys.
Posted by ResortDog on 03/13/23 at 09:20 AM
Looks like the mermaid needed the waterproof cigarettes to repair her seahorse statue. Or maybe her necklace.
Posted by Yudith on 03/13/23 at 11:39 AM
Also, how is the diver able to breathe underwater by carrying 2 watermelons on his back?
Posted by Virtual in Carnate on 03/13/23 at 12:23 PM
And why are the headphones on his mask instead of his ears? And is the dress gold or blue?
Posted by Marco McClean on 03/13/23 at 07:35 PM
@Virtual @Marco
I've got a better question. How is he even breathing without an air hose attached to that "headphone"? It is input side of a full face mask SCUBA rig. The bubbles are in the right place. Air exhausts from the other side. Those watermelons need a regulator and other bits as well. The whole diver looks like a botched retouch job. I wonder how it got past everyone.
PS. Blue!
Posted by eddi on 03/14/23 at 04:49 AM
Yes, eddi, he also could be missing a left arm, which must make it harder to swim. It seems the artists spent all their time on the mermaid & the product.
Posted by Virtual in Carnate on 03/14/23 at 07:45 AM
That’s a pretty dubious look on her face…
Posted by Brian on 03/16/23 at 07:51 AM
@Brian: she, unlike the Mad Men, realises they will be soggy.
Posted by Richard Bos on 03/18/23 at 10:16 AM
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