A classic business failure. In the early 1990s, the marketing team at General Mills came up with the idea of a cereal that could be eaten without milk any time of day. Despite spending millions to promote it, hardly anyone bought the stuff.

From Wikipedia:

The cereal pieces were shaped as hexagons and were advertised as food that could be eaten at any time of the day... Consumers were confused by the marketing concept when Fingos were released due to it being advertised as a snack despite being in the cereal section. Fingos were unsuccessful and were discontinued in 1994.

As the Gone But Not Forgotten Groceries blog notes: "All cereals can be eaten by hand if you don't add milk."

     Posted By: Alex - Tue Feb 08, 2022
     Category: Business | Cereal | 1990s

I thought granola bars were supposed to be the easy-to-eat-without-a-bowl alternative to breakfast cereal.
Posted by Phideaux on 02/08/22 at 03:51 PM
Unless you buy Nature Valley, the granola bars you eat in a bowl.
Posted by Yudith on 02/10/22 at 07:58 PM
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