Nebraska—not for everyone
The state of Nebraska has decided to go for a reverse-psychology approach in its new marketing. In the hope of getting people to visit, it's rolling out new ads that joke about how boring the state is, accompanied by the tagline, "Nebraska. Honestly, it's not for everyone."
Some of Nebraska's previous tourism slogans:
"Nebraska ... the good life" — 1972-75, 1977-78
"Rediscover Nebraska during the Bicentennial" — 1976
"Vacation Nebraska" — 1979
"Nebraska ... Delightfully Different" — 1980-81
"Nebraska ... Discover the Difference" — 1982-85
"My Choice, Nebraska" — 1986
"Celebrate Nebraska" — 1987
"Come See What We're Up to Now" — 1988-91
"Send a Postcard from Nebraska" — 1992-97
"Genuine. Nebraska" — 1998-2001
"America's Frontier" — 2002-03
"Possibilities ... Endless" — 2004-2013
"Nebraska Nice" — 2014-2018
More info: Lincoln Journal Star
Some of Nebraska's previous tourism slogans:
"Nebraska ... the good life" — 1972-75, 1977-78
"Rediscover Nebraska during the Bicentennial" — 1976
"Vacation Nebraska" — 1979
"Nebraska ... Delightfully Different" — 1980-81
"Nebraska ... Discover the Difference" — 1982-85
"My Choice, Nebraska" — 1986
"Celebrate Nebraska" — 1987
"Come See What We're Up to Now" — 1988-91
"Send a Postcard from Nebraska" — 1992-97
"Genuine. Nebraska" — 1998-2001
"America's Frontier" — 2002-03
"Possibilities ... Endless" — 2004-2013
"Nebraska Nice" — 2014-2018
More info: Lincoln Journal Star
Comments
State tourism slogans seem to be originated by people who've never been to the state in question. I recall "Iowa You make me smile" quickly becoming "Iowa? Don't make me laugh" or "Iowa: Baja Minnesota". I'm not in either Iowa OR Nebraska, but I doubt that a focus group in a Madison Ave. ad shop is a good way to define IA. or NE.
Posted by John on 10/28/18 at 12:16 PM
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Category: Advertising | Tourists and Tourism