Recipe for Boiled Wife

Using cannibalism to help sell air-conditioning.

Newsweek - May 24, 1965



Dixon Evening Telegraph - May 8, 1970



Smithfield Times - Aug 5, 1970

     Posted By: Alex - Mon Jun 17, 2019
     Category: Cannibalism | Advertising





Comments
Interesting how three companies used basically the same ad copy. Along the same lines, I've seen a billboard that says YOUR WIFE IS HOT with a recommendation to call such-and-such an AC company.
Posted by ges on 06/17/19 at 08:02 AM
There is always a pot of boiled wife head on the stove at Hannibal Lecter's house!

agent j
Posted by agent j on 06/17/19 at 08:48 AM
I agree with you, ges. I would suspect that the ad copy for the local shops was found in some general catalog.

They forgot to add fava beans ...

It looks like the TRANE text was before the existence of their most memorable tag line: "It's hard to stop a TRANE.", which I thought was a clever play on the company name.
Posted by KDP on 06/17/19 at 10:32 AM
Why does this remind me of the cure for old maid's disease (you boil a woodpecker until all the wood is gone)?
Posted by Phideaux on 06/17/19 at 01:57 PM
David Viens was a California chef who murdered and boiled his wife to dispose of the body.
Posted by ges on 06/17/19 at 10:31 PM
Marketing a product for customers to buy on behalf of their spouse is not a bad one. But in these old ads, there’s always the implication that not buying a product is akin to spousal abuse. Plus, there’s the assumption that one’s wife is at home all day — not incorrect in this era.
Posted by Brian on 06/21/19 at 03:29 PM









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