The Talking Fish Lure

Ads for the "Talking Fish Lure" began to appear in papers in 1959. They promised that, thanks to this new talking lure, fishermen would be guaranteed to catch fish:

An amazing built-in "fish-attracting" transmitter that broadcasts a steady stream of irresistible underwater messages that talk, coax and actually command a fish into snapping at your hook. Yes, actually excites and stimulates 5 different fish senses all at the same time . . . and forces each and every fish up to 2,000 feet away to come darting straight for your line.

The Vancouver Province - May 30, 1959

Eight years later, the promoter of the lure was indicted on 60 counts of mail fraud. From the New York Daily News (May 12, 1967):

A talking fish lure, designed to "force each and every hunger-crazed fish from up to 2000 feet away to come darting straight for your line," became snagged yesterday on a federal grand jury, which indicted its promoter on 60 counts of mail fraud.

Named in the indictment was Monroe Caine, 38, of 222 Daisy Farms Drive, Scarsdale, described as an advertising man and mail order promoter whose ads for a "remarkable European talking fish lure" ran July 19, 1964, in newspapers across the country.

The jurors, who were shown the ads, found the whole thing somewhat fishy, especially after being told that fishermen who sent in $1.98 or $2.49 for the lure got either a worthless gadget or nothing in return.
     Posted By: Alex - Wed Jun 16, 2021
     Category: Frauds, Cons and Scams | Sports | Fish | 1950s | 1960s

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