The Stunts of TRUTH OR CONSEQUENCES Radio Show

Many folks of a certain age might recall TRUTH OR CONSEQUENCES as a TV show. But it began on radio in 1940, and was known for its far-out stunts, as detailed on this page.


Excerpt below.

A 1942 contestant told Edwards that her 17 year old son was serving in the Marines - as if Edwards didn’t know this in advance when she was “randomly” selected to appear on the show. Her consequence was to count pennies - pennies mailed to her home by listeners to buy War Bonds for her son. Broadcasting magazine reported within a week that the woman received 301,464 coins, mostly pennies, totaling over $3,100. Variety reported that after ten days the amount of mail had reached 236,000 pieces and the amount was $3,560. To handle the massive amount of mail Edwards temporarily rented office space and hired 200 clerks to pick it up, open it, count the money and track the postmarks to learn where it came from, valuable research for NBC and sponsor Procter & Gamble.

Edwards sent a 1944 contestant on an involved and hilarious search for a thousand dollars that climaxed after a month with listeners mailing 18,000 old books to the man‘s home which were donated to servicemen and veterans’ hospitals - after the contestant was directed to leaf through the books to find the missing half of a thousand dollar bill sent to him by the show.


The fact that they gave out big money prizes didn't hurt their popularity either.

Source: Lancaster New Era (Lancaster, Pennsylvania) 08 Dec 1947, Mon Page 3




     Posted By: Paul - Sat Sep 25, 2021
     Category: Money | Publicity Stunts | Radio | 1940s





Comments
One of my favorite names for towns - Truth or Consequences, New Mexico.
Posted by Virtual in Carnate on 09/26/21 at 12:09 PM









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