The Vincent Price Art Collection at Sears

Read the whole story here.

Sears had commissioned famous actor and art collector, Vincent Price, to assemble a collection of art and gallery paintings that would be merchandised through its stores, making fine art more accessible to all Sears’ customers. They gave Price carte blanche to travel the world to put the collection together. After that first opening in Denver, the program was broadened with exhibits of art in ten additional Sears stores and after the first 1,500 pieces of art has been sold, it was expanded nationwide to all Sears stores. The program ended in 1971, but more than 50,000 original artworks had been sold during its time.

     Posted By: Paul - Fri Dec 29, 2023
     Category: Art | Celebrities | Hollywood | Retailing | 1960s

Vincent Price had his own extensive fine art collection. It was said he was frugal with his personal living, in order to purchase art. (If anyone knows more about this, I would love to read it.)
He also authored several cookbooks.
Posted by Patrick on 12/29/23 at 08:47 AM
I would dearly love to see an Antiques Roadshow segment on how the value of these pieces has gone up (or down).
Posted by Phideaux on 12/29/23 at 04:30 PM
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