Boys with beards

According to the New York Business Journal, the Campbell Soup Co. has recently dramatically increased its marketing budget with the launch of a multimedia ad campaign centered around a boy with a long beard ("The Wisest Kid in the Whole World") who advises people to have soup.

First thing I thought was that the kid reminded me of the bearded boy in those ads for the Boy Scouts that ran 3 or 4 years ago. Also, boys with beards look kinda strange.

But evidently the lesson from Madison Ave. is that boys with beards can really sell stuff.

     Posted By: Alex - Thu Jan 08, 2015
     Category: Advertising | Facial Hair

It seems to be geared up to bring forth images of a deity. In fact 3 religious deities come right to mind. That could serve as a strong subliminal message for some.
Posted by Patty in Ohio, USA on 01/08/15 at 09:35 AM
You'd'ah thunk that long whiskers, like those, would stretch the brain cells they're attached to to the limit & break them.
Posted by Expat47 in Athens, Greece on 01/08/15 at 10:41 AM
There's just something creepy about the concept of a little boy with a ZZ Top beard.
Posted by KDP on 01/08/15 at 02:12 PM
I don't find it surprising that when dealing with the boy scouts some people have to have a beard
Posted by Fluffy Bunny Slippers on 01/09/15 at 03:00 AM
Is that the same kid in both pictures? If not, they look very close to me.
Posted by Malk on 01/11/15 at 02:09 AM
No, but, boys will be boys.
Posted by Expat47 in Athens, Greece on 01/11/15 at 02:10 AM
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