Child Abuse Poster Kid Sized

How do you tell an abused child it's okay to call for help? Make the ad visible to the kids and not the abuser.

Watch the ad at about 30 seconds to see what children see. There is also a nice graphic showing how the height of the viewer affects what is seen.
     Posted By: gdanea - Sat May 11, 2013
     Category: Design and Designers

I saw this the other day and thought it a bad idea if not boarder line repulsive.
Posted by Expat47 in Athens, Greece on 05/12/13 at 12:34 AM
I've been tasered by their concept of every person of a specific age is a specific height.
Posted by EvilSpaceLordMang on 05/12/13 at 05:44 AM
Little people adults and tall children aside, this ad kind of negates the effectiveness of the plan.
Posted by Patty in Ohio, USA on 05/12/13 at 12:53 PM
Expat, I agree that child abusers are repulsive. I think this is an ingenious use of a very old technology. Sure, kids outside the bell curve height-wise may miss the message, but that aspect is all percentages. My greatest concern is that the concept will be bastardized by kiddie marketers.
Posted by Frank on 05/13/13 at 03:42 PM
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