Concha Consciousness

Created in 1977 by Mr. X, and his partner Mr. Y, both of whom wanted to stay anonymous because they had "straight jobs in large corporations."

Concha-Consciousness consisted of genuine conch sells worn as a headset. "Slipped onto the head, the C-C is supposed to shut out nagging spouses, yelping dogs, screaming kids, the TV, and traffic noises. It's supposed to give you 'time out for a little serenity.'"

The first ad for Concha-Consciousness appeared in the New Yorker on Sept. 26, 1977. The headsets were subsequently featured on The Today Show.

Detroit Free Press - Dec 23, 1977

     Posted By: Alex - Tue Aug 22, 2017
     Category: Headgear | 1970s

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