Ferrous Faucets
Back in 1977, a small-time huckster named Eric Herrmann bought a bunch of old, porcelain Hot and Cold faucet handles and got the idea of selling them as necklaces.
On the theory that nothing sells like scandal, he called them "Ferrous Faucets," and then asked Farrah Fawcett to endorse them. In response, her lawyers threatened to sue him for capitalizing on their client's name, which apparently was exactly the response he wanted. The controversy was deemed newsworthy, and newspapers throughout the nation ran the photo he supplied them of a model wearing his Ferrous Faucets, thereby boosting his sales.
On the theory that nothing sells like scandal, he called them "Ferrous Faucets," and then asked Farrah Fawcett to endorse them. In response, her lawyers threatened to sue him for capitalizing on their client's name, which apparently was exactly the response he wanted. The controversy was deemed newsworthy, and newspapers throughout the nation ran the photo he supplied them of a model wearing his Ferrous Faucets, thereby boosting his sales.
Shenandoah Evening Herald - July 15, 1977
St. Louis Post-Dispatch - May 25, 1980
image source: worthpoint.com
Tampa Bay Times - Nov 24, 1977
Comments
Very punny. haha.
Posted by Virtual on 11/22/17 at 11:37 AM
So did this guy actually make money?
Posted by Brian on 12/01/17 at 04:25 AM
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Category: Jewelry | Publicity Stunts | 1970s