A license to kill

Maybe they were hoping to appeal to the serial killer demographic.

The ad ran in Playboy magazine, 1964.

The after shave is briefly mentioned in Playboy and the Making of the Good Life in Modern America, by Elizabeth Fraterrigo:

Bond reached the status of "popular hero" in the mid-1960s, bringing an explosion of press coverage and Bond-themed merchandise and advertising. Colgate-Palmolive launched the 007 line of men's toiletries, with a misogynistic slogan that called forth the linkage of seduction and masculine power in the Bond narratives: "007 gives any man the license to kill... women." During this period, sales of Fleming's Bond novels peaked, and several other Bond-inspired playboy-spy-adventure films appeared.

     Posted By: Alex - Sat May 20, 2017
     Category: Advertising | Gender | 1960s

Ah, those heady days before we finally realized we weren't some sort of superior gender. Maybe we pushed it all too far with James Bond.
Posted by Virtual on 05/21/17 at 11:08 AM
Pairs well with a wife beater and a good belt.
Posted by Yudith on 05/25/17 at 06:19 AM
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