Project Uplift

1967: Eighty freshmen at Harvey Mudd College proposed that, as their engineering project, they undertake the design of a better brassiere. They named their proposal 'Project Uplift.'

The students who made this proposal were, somewhat obviously, almost entirely male. As far as I can tell, Harvey Mudd was coed at the time (1967), but was mostly male.

Los Angeles Times - Mar 23, 1967

     Posted By: Alex - Fri Sep 22, 2023
     Category: Engineering and Construction | Underwear | 1960s

Harvey Mudd is famous for having more nerds per sq. foot than any other institution in the States so it doesn´t surprise me that their project was about boobies (which none of them had ever seen in real life)
Posted by F.U.D in Stockholm on 09/22/23 at 11:43 AM
For an 18 year old man, he had quite well rounded knowledge of the failings of bras.
Posted by Teri on 09/22/23 at 11:33 PM
Never heard of this school, but I assume the doctor who treated John Wilkes Booth went here for undergrad.
Posted by Virtual in Carnate on 09/23/23 at 09:56 AM
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