Your wife is hot

A controversial billboard for air conditioning recently appeared in Nottingham. It declared, "Your wife is hot." According to the BBC:

Prof Carrie Paechter, director of the Nottingham Centre for Children, Young People and Families, said the advert was "like something out of the 1950s" and called for it to be removed.

This made me wonder, which 1950s-era ad exactly was it like? Perhaps the "recipe for boiled wife" ad that we recently posted about.

     Posted By: Alex - Wed Jul 31, 2019
     Category: Advertising | Gender | Billboards

Aw, heck. People need to take a chill pill. There's been a billboard like that down the road from me for years. I'm not offended by it.
Posted by Kate on 07/31/19 at 10:20 AM
As Google images prove, there are billboards with this slogan all over the place. This one is different from most because it actually shows a woman.
Posted by ges on 08/01/19 at 04:51 PM
Agree with Kate and he’s, these are common enough to be cliches.
Posted by Brian on 08/01/19 at 10:25 PM
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