1948 Valvoline Ad

The connection between "the girl" in the swimsuit and the "faultlessly lubricated" car seems a bit of a stretch. But hey, who needs a logical reason when you've got a girl in a swimsuit in your ad!

Source: Time - Feb 16, 1948

     Posted By: Alex - Sat Jul 25, 2015
     Category: Advertising | 1940s

Lubricated....you donĀ“t get it?
Posted by F.U.D. on 07/25/15 at 08:51 AM
Damn!! I was half way to the door when it dawned on me that I don't need any oil.
Posted by Expat47 in Athens, Greece on 07/25/15 at 01:04 PM
It is not often that I get to experience retro ads. Even though it is before my time, I can feel that era surround me on all sides
Posted by James Herington on 07/26/15 at 08:41 AM
Looks like slippery bondage to me considering the design of the swim attire.
Posted by Gator Guy on 07/26/15 at 11:18 AM
Sex sells everything. Let's face it, guys are easy! At least they didn't make her wear stripper heels for the ad.
Posted by Patty in Ohio, USA on 07/26/15 at 01:23 PM
No, but she's pointing her toes anyhow. Get those calf muscles defined ladies.
Posted by Expat47 in Athens, Greece on 07/26/15 at 11:44 PM
It's reminiscent of those calendars put out by tool companies and such that are (or were) often found in auto shops. Google Snapon calendar.
Posted by ges on 07/27/15 at 01:05 AM
I always get a laugh about the top portions of swimsuits from that era - looks like it was tailored to cradle a pair of 155mm artillery shells.
Posted by KDP on 07/27/15 at 09:52 AM
They were defencive fortifications to deter boys from getting too close.
Posted by Expat47 in Athens, Greece on 07/27/15 at 11:27 AM
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