At a 1932 meeting of the British Association, scientist Miles Walker proposed the creation of a colony, initially to consist of 100,000 people, that would be entirely "under the auspices of engineers, scientists and economists." He suggested that it might be located somewhere in North America, or perhaps France. And he figured that the colony would be so successful that it could eventually be expanded to include the entire world.
Walker didn't offer a name for his new colony, but the media dubbed it "Laboratory Land." More details from New Scientist (Aug 25, 1983)
A striking vision of the rationalist utopia was unfolded by Miles Walker (an engineer with the British Westinghouse Company and professor of electrical engineering at Manchester University) when president of the Engineering Section at the 1932 British Association meeting. "Politicians are not engineeringly minded," he proclaimed, "and that is the reason why they make a failure of state management". He challenged the government to establish an experimental, voluntary, self-supporting colony of 100,000 people "under the auspices of engineers, scientists and economists" in order to demonstrate that, "when freed from the constraints and social errors of modern civilisation", a society run on rationalist lines would indeed operate more effectively than conventional society. Once the prototype was functioning properly, "the region under sane control would be extended until it gradually embraced the whole world".
Santa Cruz Evening News - Apr 1, 1933 (click to enlarge)
The key to the success of the colony, he believed, would be its efficiency and elimination of waste. Interestingly, one of the things he had in mind that would allow this efficiency was electric cars:
Instead of thousands of cars burning petrol, costing the nation eighteen millions per annum, and polluting the air of our towns, we would have cars driven by home-generated electricity. Imagine hundreds of battery-charging stations, 20 miles apart along our main roads, at which we could in the course of a few seconds drop our partly discharged battery and take a new one that would carry us for the next three or four stages of our journey along the highway.
Almost 100 years later, and we're slowly working our way toward Walker's vision. At least, we are here in California where, by 2035, all new cars will have to be emission-free.