Bacchus After-Shave

Very strange 1969 ad campaign for Bacchus after-shave. The premise is that instead of leaving a giant horse outside of Troy, the Greeks actually left a "towering bottle of Bacchus," and that this caused the Trojan women to become so wild with lust that the Trojan men no longer had time for fighting.

It then follows this up with the tagline: "The Romans conquered an empire with it. Go out and conquer yours."

But what do the Romans have to do with the Trojan horse? Rome didn't even exist at the time of the Trojan war. I guess there's a vague connection because the Romans believed they were descended from the Trojans, but even so the history seems hopelessly muddled.

Esquire - Jan 1970

     Posted By: Alex - Sun Sep 16, 2018
     Category: History | Advertising | 1960s | Perfume and Cologne and Other Scents

It looks like one of those tiny bottles of spirits one would find in a hotel mini-bar or being sold by the flight attendant to take the edge off a long trip. I would guess the alcohol content is about the same as the booze.

I saw a typo in the print ad: "See the Trojan women fall prey to it's magical power." Should have used "its", not "it's".
Posted by Fritz G on 09/16/18 at 07:11 AM
I guess the author of the ad, after his retirement, wrote history books for the Canadian government about how England and France founded Canada together while signing Kumbaya.
Posted by Yudith on 09/16/18 at 08:57 AM
Bacchus is the Roman god copied from the Greek god Dionysus. The writers probably had to much of these gods wine.
Posted by BMN on 09/16/18 at 03:34 PM
Wine is not after-shave. The failure of the education system in the U.S. finally started to show itself with this advert.
Posted by KDP on 09/17/18 at 10:35 PM
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