Jessica Krane was the inventor of "face-o-metrics." This was a technique for removing wrinkles by stroking your face. At least, Krane claimed that wrinkles would disappear.

I like that the blurb on the jacket of her book declares, "BASIC WOO is for you— and so is EXTENDED WOO!"

'Basic Woo' was one of her wrinkle-removal techniques, but of course 'woo' can also mean bunk, poppycock, etc. Was the highlighting of this word some kind of surreptitious message to readers from a copywriter?

My Macbook's dictionary notes that the meaning of 'woo' as bunk originated in the 1970s "probably in imitation of a wailing sound traditionally attributed to ghosts and humorously associated with mysticism and the supernatural." So, since Krane's book was published in 1969, 'woo' wouldn't have yet had it's modern meaning. Still, an odd coincidence.

You can read Krane's book online at archive.org.

     Posted By: Alex - Mon Jan 29, 2024
     Category: Beauty, Ugliness and Other Aesthetic Issues | Books | 1960s | Skin and Skin Conditions

She looks like the mother from Brazil.
Posted by Richard Bos on 02/03/24 at 03:08 PM
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