Follies of the Madmen #255


[Click upper and/or lower half of ad to enlarge]

Who knew that fresh coffee promoted dancing?

Original ad here.
     Posted By: Paul - Mon Jul 27, 2015
     Category: Business | Advertising | Products | Coffee and other Legal Stimulants | 1930s

Maybe 'rancid oil' is what's wrong with $taruck$.

@BTW, it's coffee before and cigarettes afterwards.
Posted by Expat47 in Athens, Greece on 07/27/15 at 08:48 AM
I think it's pretty remarkable that they considered the shelf life of canned coffee 10 days. These days even milk has a longer expiration date.
Posted by ges on 07/27/15 at 09:15 AM
It is problematic to keep the oils from oxidizing and changing the flavor in factory ground coffee. I'm sure the plastic can covers we are familiar with didn't exist then and even so, that isn't a proper seal against air incursion.

I buy my coffee whole bean and freeze it in small sealed containers. I let a small amount warm up before grinding, use a modern filter / drip brewer and am satisfied with my methods. Sometimes, just for fun I'll dig out my mother's old stove top Corningware drip brewer and get he full effect of all those oils.

Does that dancing guy resemble Fred Astaire? "Heaven, I'm in Heaven, ..." The headache guy resembles Stan Laurel.
Posted by KDP on 07/27/15 at 09:39 AM
"[Click upper and/or lower half of ad to enlarge]" ... so "Click the ad"?
Posted by Wilson on 07/27/15 at 12:09 PM
"Yep, even though Chase and Sanborn coffee may have been sitting in a warehouse in Peoria for the last two years we assure you it will only sit in Granderson's General Store on Main Street for TEN DAYS! Then our inspectors will remove it, carry it back to Peoria and change the label."
Posted by puptentacle on 07/27/15 at 10:25 PM
Looks like our coffee guy put some oil on his hair also.

When I was out with a forest fire crew in the seventies we got some Korean war vintage C-rations airdropped on us for supper, 1953 vintage as I recall. The instant coffee was solidified into a cake like substance in its packet but the next morning it was passable with hot water with sugar, also solidified. But bad coffee was better then no coffee under the circumstances.
Posted by Gator Guy on 07/28/15 at 06:08 PM
I've always found bad coffee to be better than no coffee in almost all circumstances.
Posted by puptentacle on 07/29/15 at 12:11 AM
Coffee gives me the jitterbugs.
Posted by Eoin on 07/31/15 at 01:09 AM
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