I’m a Thinner

This ad campaign came out in 1976, before Stephen King's 1984 novel Thinner. But even so, "I'm a Thinner" sounds creepy, like something from a horror novel.

It also sounds a bit like they're saying "I'm a sinner" with a lisp. Maybe intentional?

source: UCSF

     Posted By: Alex - Wed Aug 08, 2018
     Category: Advertising | Smoking and Tobacco | 1970s

So, this brand is marketed in contrast to "fat" cigarettes?

Alex, King's story immediately leapt to mind when I read the title. It was a good story where nobody came out alive.
Posted by KDP on 08/08/18 at 09:03 AM
"Hold on thar, Baba Looey! I'll do the thinnin around here, and don't you fer-git it!" --Quick Draw McGraw

Posted by Marco McClean on 08/09/18 at 09:51 PM
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