I’m a Thinner

This ad campaign came out in 1976, before Stephen King's 1984 novel Thinner. But even so, "I'm a Thinner" sounds creepy, like something from a horror novel.

It also sounds a bit like they're saying "I'm a sinner" with a lisp. Maybe intentional?

source: UCSF

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Posted By: Alex - Wed Aug 08, 2018
Category: Advertising | Smoking and Tobacco | 1970s

Comments

So, this brand is marketed in contrast to "fat" cigarettes?

Alex, King's story immediately leapt to mind when I read the title. It was a good story where nobody came out alive.

Posted by KDP on 08/08/18 at 09:03 AM

"Hold on thar, Baba Looey! I'll do the thinnin around here, and don't you fer-git it!" --Quick Draw McGraw

Posted by Marco McClean on 08/09/18 at 09:51 PM

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