Jiffy Blueberry-Like Muffin Mix

From circa 1971. So I guess it kinda sorta tasted like blueberry, while having chunks of stuff in it that slightly resembled blueberries. Sounds appetizing.

From what I understand, food manufacturers often fake blueberries because a) they're relatively easy to mimic; and b) the real ones have a limited growing season, which makes them expensive.
     Posted By: Alex - Mon Oct 24, 2016
     Category: Food | 1970s

I loved that stuff back in the day (except it was in color). The "Blueberry-like" substance was little wax pellets (think flovored crayons) that melted enough during baking to give the impression of the real thing.

Still sold today but without the "-like" moniker.
Posted by crc on 10/24/16 at 08:02 AM
It could be worse - the faux blueberries could affect you like Violet Beauregarde.
Posted by KDP on 10/24/16 at 08:29 AM
If dried blueberries are so easy to mimic, how come nobody seems to be able to get the flavor right? For me, if there was so much fake blueberries around, it's because so little people actually tasted the real thing that the manufacturers just winged it. Anyway, people were already used to fake orange, fake strawberry and fake grape flavor, so why bother? I guess they only began to call it blue raspberry when enough people tasted blueberry yogurt, which is made with real blueberries. Also, it looks like Jiffy was sued at some point for false advertising.
Posted by Yudith on 10/24/16 at 11:53 AM
Biters' Beware: Kashi Oat Flakes & Blueberry Clusters Cereal. The blueberries have been thru some sort of chrystallization-petrification process; you could break a tooth on 'em.
Posted by Virtual on 10/24/16 at 03:10 PM
We definitely ate this growing up. All of the Jiffy products were (and still are) pretty cheap, we didn't have a lot of money, and none of us were particularly picky about what we ate. Tastes awful to me now, but it does bring back memories!
Posted by Kim on 10/24/16 at 03:12 PM
This stuff is definitely still around. Only tried it once, around 1990. The "berries" reminded me of Gummi Bears. Or artificial fishing worms.
Posted by R'Chard on 10/24/16 at 05:09 PM
This is definitely still around and sells fairly well here in the South, along with Jiffy's corn muffin mix. I have to confess that I use it a few times per year although always with a pint of fresh or sometimes frozen blueberries. It's cheap, easy and delicious, at least if you add real blueberries. I've never had it without! I think current packaging says "imitation" blueberries.
Posted by Geneva James on 10/24/16 at 09:50 PM
Lard and hydrogenated lard. Yum!
Posted by ges on 10/28/16 at 12:05 AM
crc: My... Cthulhu. Those "blueberries" look spectacular. Almost like real lumps of play-doh!
Posted by Richard Bos on 10/28/16 at 02:59 PM
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