The Kinki Nippon Tourist Co. was founded in 1947. By the 1970s it had become Japan's second-largest travel agency. But trouble began to emerge when, during this same decade, Japanese tourists showed up in Europe and America, often carrying bags emblazoned with the name "Kinki Nippon Tourist." Naturally, this attracted some attention.
London Daily Telegraph - Oct 25, 1972
Saffron Walden Weekly News - July 1, 1976
The name 'Kinki' referred, of course, to the Kinki region in the south of Japan
. Also known as the Kansai region. It had nothing to do with the sexual preferences of the tourists. But in a possible case of truth in advertising, the Kinki Nippon Tourist Co. was, in fact, involved in a scandal in 1979 for having arranged sex tours abroad for Japanese businessmen.
Vineland Daily Journal - Nov 28, 1979
The company quickly learned what its name meant in English, so when it opened a branch in America in 1974 it didn't use the Kinki name. Instead, it called itself Kintetsu International Express (it's still in business
Likewise, the name Kinki has become a problem for other organizations in the Kinki region that have an international presence. For instance, in 2016 Kinki University changed its name in English to Kindai University
, in order to spare the staff and students embarrassment when they traveled abroad.