An odd example of a movie cross promotion from 1949. Perhaps fans of Doris Day would also be interested in her favorite road roller!
I'm not entirely sure if this ad belongs here or on the Museum of Hoaxes, because there's some odd things about it. For a start, what is this magazine Asphalt & Macadam Monthly
that the ad supposedly appeared in? This ad is the one and only reference to such a magazine that I can find. And did International Harvester ever produce a De Luxe Series 56 roller-compactor? Again, this ad is the only reference to it I can find.
However, print copies of the ad appear to be for sale
, which would be odd if it was a fake ad someone had photoshopped together.
But it's possible it was a fake ad produced in 1949. The movie the ad mentions, It's a Great Feeling
, was (according to Wikipedia
) a "spoof of what goes on behind the scenes in Hollywood movie making." So maybe a ridiculous/fake cross-promotion was part of the marketing for the movie?
The ad appears to be a mishmash of parts taken from various sources. So almost definitely a modern fake. Though who went to the trouble of creating this is a mystery.
S. Norman identified the image of Doris Day sitting on the road roller as coming from a 1955 photo of her on a bicycle
Many of the other parts of the ad are cobbled together from genuine 1940s era International Harvester ads.
Life - June 16, 1941
The Improvement Era - June 1947