B.O. Gone—Romance Comes!

Source: Radio Mirror magazine, April 1934.

See here and here for other examples posted on WU of the ad industry's campaign to scare everyone into buying products to get rid of unwanted body odor.
     Posted By: Alex - Sat Feb 07, 2015
     Category: Hygiene | Baths, Showers and Other Cleansing Methods | Advertising | 1930s

The moral of the story is: You get to swap spit if there's no odour in the pit.

Isn't it about this time that women started plucking their arm pits too?
Posted by Expat47 in Athens, Greece on 02/07/15 at 10:33 AM
If desperate we men would hit anything that doesn't have something dangling between the legs.
Posted by BrokeDad in Midwest US on 02/07/15 at 06:02 PM
It's interesting how she refers to her would-be boyfriend as Mr. Carr.
Posted by ges on 02/07/15 at 08:53 PM

Per Cecil, this predates the roaring 20s

Posted by crc on 02/08/15 at 06:18 AM
Plucking the following sentence from the article you pointed to, CRC, which was written in 1991 I've got to point out that the author REALLY doesn't/didn't know what he's talking about.

Greek women today (and Mediterranean women generally) don't shave their hair.

The above may have been true as late at the 50's or, even the early 60's but by the time I got over here in the mid to late 60s there wasn't a lot of pit or arm hair except on some older women but, then, they weren't running around half naked summer or winter.

The author's mention that the classical statues is true. I can't recall any body hair being represented on any of the female forms and I'm hard pressed to even remember any on male forms either. This goes for both the Greek & Roman offerings. One of the more famous classical figures found on the isle of Samos is of a hairless male. Click Here

Taking photos in museums is frowned upon in most cases so I've not got a lot of personal photos to offer as proof. Y'all'll need to do your own web-surfing.
Posted by Expat47 in Athens, Greece on 02/08/15 at 10:13 AM
I always laugh when I see women and some men in the late teens - 20's age range who have obviously spent lots of time, money and effort on using numerous hygiene products--shower gels, body lotions, make up, hair products, colognes, etc., to get the perfect look and scent, and then stick a smelly cigarette in their mouth. Ruins the whole effect.
Posted by ScoutC on 02/08/15 at 11:00 AM
ges: "It's interesting how she refers to her would-be boyfriend as Mr. Carr."
That's the way it should be, isn't it?
Posted by RobK on 02/09/15 at 12:17 PM
Just one word - "Odorono"
Posted by KDP on 02/09/15 at 02:18 PM
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