The World’s Most Unusual Drugstore

"Stack it high and sell it cheap" was Doc Webb's motto. Over the years, he built his empire from a small drug store at Ninth Street and Second Avenue, opened in 1925, to a sprawling bazaar of 77 stores, covering seven city blocks. Webb was as much a national legend as his stores. The unorthodox, merchandising medicine man always had a gimmick to lure thousands of customers through the doors. At ten cents a dance, no wonder the Dancing Chicken generated excitement at Webb's City in this 1975 photo. He sold dollar bills for 89 cents and bought them back the next day for $1.35. He offered three-cent breakfasts, brought in animals that performed at the drop of a coin and mermaids who "talked." He made other merchants mad because he sold his wares below the suppliers' suggested prices.