Follies of the Madmen #380




Original ad from Radio Mirror for September 1937.

     Posted By: Paul - Fri Aug 24, 2018
     Category: Business | Advertising | Products | Hygiene | 1930s





Comments
A simpler solution would be to switch from bridge to strip poker. That would get their attention off peoples' breath and make for a real breathless evening.
Posted by Virtual on 08/24/18 at 07:50 AM
At first I thought the cartoon was going to be an ad for menthol cigarettes!
agent j
Posted by agent j on 08/24/18 at 09:18 AM
Actually if you have "Halitosis" you can blame Listerine. The ad agency for Listerine made up this medical sounding fake word.
Posted by BMN on 08/24/18 at 10:14 AM
Halitosis is a Latin word and as ancient scholars would note bad breath I am pretty sure they used a closely related word to Halitosis. Also, there were medical articles written about Halitosis in the 19th century so Listerine did not invent the word. They certainly popularized the word but it is in no way a "fake word".

There were other words around and that is likely a source of confusion. There is some misinformation about this I see doing a quick Google search (other sources make the same claim that the word was coined by Listerine). Joseph Howe is generally credited for coining the actual word i"Halitosis" in *The breath, and the diseases which give it a fetid odor* published in 1874.
Posted by Floormaster on 08/24/18 at 12:57 PM
Listerine: Because your friends are assholes.
Posted by Brian on 08/30/18 at 04:57 AM









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